The functionality required by a certain merchandise and a unique style of retail brand are combined in ad-hoc shopfittings that constitute a brand format. Far from being just a manufacturer, Gibam takes care of developing all the elements of the format, and its architects provide the right information about colours, materials, lighting, flow, display and image. Gibam then uses its wide technical and manufacturing experience for the development of furniture that is proprietary to the brand, also offering software support that ease ordering and planning activities. Installation, logistics, prototyping and even interior complementary works can be provided as an added service.
The steps of development of a brand format are managed to be fully effective in terms of profitability, customer loyalty
and distinction of the sales outlets we design, as well as in terms of productions quality, timing and costs.
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High Velocity Retail #WRC 2019